For Athletes and Parents Navigating NCAA, ACHA, and Prep School Pathways

Whether you’re aiming for NCAA Division 1, exploring Division 3 options, or just trying to get on a coach’s radar, your social media presence can either open doors — or quietly close them. Here are the 10 most important things every athlete and parent should know about social media in the recruiting process.

1. Coaches Are Watching — Even If They Don’t Follow You

Most college coaches (especially in D1 and D3) research your online presence before reaching out. They may check your Instagram, TikTok, YouTube, or Twitter to see if your posts match your resume. Your account doesn’t have to be perfect — but it needs to reflect someone they’d want on their team.

2. Private Accounts Still Tell a Story

Think being private protects you? Not really. Coaches can still see your bio, profile pic, mutual tags, and comments. If your name appears on someone else’s questionable post, it could raise red flags.

3. Your Handle, Bio & Highlights Are First Impressions

A clean handle (e.g., @jane_doe24), a bio that lists your grad year, position, team, and a pinned recruiting post can make it easier for coaches to identify and evaluate you quickly.

4. Posting Consistently Shows Commitment

You don’t need to post daily, but regular updates — game clips, team photos, training videos — show you’re active, focused, and proud of your progress.

5. Highlight Reels Should Live on Your Profile

Pin your best clip or a recruiting reel to the top of your Instagram or TikTok. Make it easy for coaches to find your skills without digging.

6. Avoid Red Flags: No Swearing, Drama, or Trash Talk

This one’s simple: if you wouldn’t want a coach, teacher, or admissions rep to see it — don’t post it. Social media is often the tie-breaker between two equally talented players.

7. Hashtags Can Help (or Hurt)

Use sport-specific hashtags like #girlshockey, #ncaaathlete, #2026grad — but don’t overdo it or use misleading ones. Coaches sometimes browse tags to discover players, especially on Instagram and TikTok.

8. Coaches Use Social Media to Learn Who You Are Off the Ice/Field

It’s not just about your stats — they want to know if you’re a leader, teammate, and well-rounded person. Volunteering, academic honors, or even interests like music or photography can make you more relatable and memorable.

9. Your Parents' Posts Matter Too

Yes — coaches will sometimes look at your family’s social media. Encourage your parents to be supportive and positive, but avoid criticism of coaches, teammates, or organizations.

10. Your Online Brand Is Part of Your Recruiting Toolkit

Social media is not a replacement for highlight videos, emails, or school visits — but it’s part of your brand. When done right, it can boost your exposure, validate your character, and create direct opportunities.

✅ Final Thoughts

Social media in college recruiting isn’t optional anymore — it’s expected. A smart strategy can help you stand out, build connections, and even land scholarship conversations faster.

Want to take it further? Download our Social Media Guide for Athletes — packed with content prompts, dos and don’ts, and post templates that work.